Podcast: Is celebrity tequila any good? We find out
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Listen now to this episode of The Times

Tequila, Mexico’s national drink, is wrapped in mythology through film, song, and art. But makers have long relied on American consumers — 72% of all tequila produced last year was exported to the United States. Celebrities now see Mexican spirits as a way for them to grow their brand and make easy money.

L.A. Times Latin America correspondent Kate Linthicum discusses the phenomenon. Gustavo Arellano invites a few people to a taste test to find out if celebrity tequila is good. Is it good?

After this: A profile of Josie Aslakson (chair basketball player) competing in the Paralympic Games.

Host: Gustavo Arellano

Guests: L.A. Times Latin America correspondent Kate Linthicum, L.A. Times arts and urban design columnist Carolina A. Miranda, Sara’s Market owner Sara Valdes and wheelchair basketball player Josie Aslakson

More reading:

Kendall Jenner, Michael Jordan, the Rock. How American celebrities are changing Mexico’s tequila industry

Kendall Jenner has a new tequila brand, and Twitter wants to know why

Flamin’ Hot Cheetos, natural wine and toilet paper: Sara’s Market in East L.A. adapts to the times

About The Times

“The Times” is made by columnist Gustavo Arellano, senior producer Denise Guerra and producers Shannon Lin, Marina Pena and Melissa Kaplan. Ashlea Brown produced this athlete profile. Our engineer is Mario Diaz. Lauren Raab, Shani O. Hilton are our editors. Andrew Eapen composed our theme song.

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